We started Feed It Back because we love hospitality. It’s what we know because it’s where we worked ourselves. That’s why all of our development resource goes only into food and drink.

We’ve built our system entirely on the knowledge and needs of people involved in the practical delivery of great guest experiences. And we run our business, day to day, entirely around making our clients happy.

We’re especially proud of the positive feedback we receive on our own client service.  When you join us you’ll find that’s given freely to you. We’ll always be behind you, helping you to make the most of the incredible power of data in driving delighted guests.

Everything we do is based on making it easy for your guests, your teams and you. Bringing these three elements together creates a business full of happier guests and happier staff. That makes your whole brand experience much more enjoyable for everyone – making the work of senior management so much more productive and rewarding.

We’d love to work with you. Just give us a call and tell us about your issues and what you’d like to achieve. We’d be happy to hook you up with a client who’s already had to deal with similar issues.

Executive Team

Carlo Platia



As Feed It Back’s founder, Carlo has a simple ambition: to make eating and drinking out more enjoyable for everyone.

Carlo has over 20 years international experience in the technology sector in enterprise software and media technology, working in several key roles including, support, R&D, consultancy, sales, marketing and management.

Prior to establishing Feed It Back in 2008, Carlo created the concept for Maxifier, a brand new online advertising optimisation service for large content publishers and advertising networks, and built it into a business.

Carlo has also been a small business owner, setting up and running a bar/restaurant business in 2003, which was successfully sold in 2007.

Kevin Davies

Head of Product


Kevin takes direct responsibility for all things product in Feed It Back from taking and understanding customer requirements, technical design, user experience, development, testing and deployment. Kevin works with clients to ensure Feed It Back evolves with their changing business needs.

Graduating with a degree in business, Kevin worked in several software design and QA consultancy roles for clients such as Microsoft, National Grid and Atos Origin. As an expert in his field, he trained businesses throughout Europe and the rest of the World.

Prior to joining Feed It Back, Kevin ran his own development house, providing product management, web application design, development and testing services to companies such as Ford, Coca Cola, Sony and Unilever.

Julia Platia

Head of Client Services


Julia looks after Feed It Back customers to ensure they get the most from the solution, which includes implementation support and training. Julia’s team includes Insights and Administrative support all aimed at helping customers successfully realise a return on their investment.

Julia’s previous experience in implementing e-Learning solutions into large organisations means she is adept in managing cultural changes that result from introducing new technologies.

In 2003 Julia opened and ran a premium cocktail bar. Julia gained valuable experience as an operator and understands the challenges faced by Operations to run a successful food and beverage business.

Our partners

Automatic post-visit feedback

You automatically get post-visit feedback from people booking online coming directly into your Feed It Back platform. And with LiveRES you can personalise questions in real time based on your guest’s transaction details.


If you’re working with a CRM system then feedback and EPOS data can be automatically added to guest records. So you’ll be able to deepen understanding of your guests and personalise your communications.

EPOS systems

By working with these EPOS systems you’re able to personalise guest feedback questions in real time. And you’ll have transaction data matched against any case/complaint.

EPOS-redeemable vouchers

You can give EPOS-redeemable vouchers to guests as an incentive, or as a recovery measure, all from within Feed It Back.

Mobile Order & Pay

Enable your guests to order and pay on their own device and to effortlessly give you feedback at the end.


You can see all of your social reviews in Feed It Back. You can search full text comments and reply directly to reviewers directly from your Feed It Back platform. And you can track performance as easily as your direct feedback.


Tailor the music you play based on real-time customer feedback. Ensure the atmosphere you’re building is always just right, whether it’s nailing the volume, slowing down the music at quieter times, or changing the genre based on the audience present at the time.


TiPJAR is the new way to tip, fully transparent for the customer and direct to the tipped worker. The system allows tipped workers to receive tips via QR codes, NFC and contactless it then allows peer to peer sharing with other workers within the business.


If a piece of feedback needs action to be taken by a team member it automatically appears in their trail task list.

Wireless Social

Wireless Social clients can automatically get post-visit feedback from people who register on your WiFi. This also works when they return to any venue in the group after their initial registration.


Share great reviews, feedback, praise or learnings with your colleagues and teams using Yapster’s private 1-1 and group mobile messaging across your entire organisation.