Why such negative online reviews? Simple. Our key drivers show what needs to be improved and when.
Obsessed with detail

About the Feed It Back Team

We started Feed It Back because we love hospitality and know that loyal customers build a resilient business. We know, because it’s where we worked ourselves. We also know that the keys to success are found in the detail which is why we are completely obsessed with it.

We’ve built our system entirely on the knowledge and needs of people involved in the delivery of great customer experiences. And we run our business entirely around enabling our clients to understand what their customers feel about them and how to make them loyal advocates.

We’re especially proud of the positive feedback we receive on our own client service. When you join us you’ll find that’s given freely to you. We’ll always be behind you, helping you to make the most of Feed it Back and suggesting actions that make a difference.

Everything we do is based on how to make things better for your customers, your teams and you. Understanding the detail of what’s happening and paying attention to it creates a business full of happier guests and happier staff. That makes your whole brand experience much more enjoyable for everyone – making the work of senior management so much more productive and rewarding.

We’d love to work with you. Just give us a call and tell us about your issues and what you’d like to achieve. We’d be happy to hook you up with a client who’s already had to deal with similar issues.

Executive team

Carlo Platia CEO and Founder Feed It Back

Carlo Platia

CEO

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As Feed It Back’s founder, Carlo has a simple ambition: to make eating and drinking out more enjoyable for everyone.

Carlo has over 20 years international experience in the technology sector in enterprise software and media technology, working in several key roles including, support, R&D, consultancy, sales, marketing and management.

Prior to establishing Feed It Back in 2008, Carlo created the concept for Maxifier, a brand new online advertising optimisation service for large content publishers and advertising networks, and built it into a business.

Carlo has also been a small business owner, setting up and running a bar/restaurant business in 2003, which was successfully sold in 2007.

Kevin Davies

Head of Product

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Kevin takes direct responsibility for all things product in Feed It Back from taking and understanding customer requirements, technical design, user experience, development, testing and deployment. Kevin works with clients to ensure Feed It Back evolves with their changing business needs.

Graduating with a degree in business, Kevin worked in several software design and QA consultancy roles for clients such as Microsoft, National Grid and Atos Origin. As an expert in his field, he trained businesses throughout Europe and the rest of the World.

Prior to joining Feed It Back, Kevin ran his own development house, providing product management, web application design, development and testing services to companies such as Ford, Coca Cola, Sony and Unilever.

Lisa Campbell Head of Client Services at Feed It Back

Lisa Campbell

Head of Client Services

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Lisa heads up our team of 10 in client services, ensuring that all our clients are set for success with Feed It Back.

Consisting of client support, onboarding specialists, client success managers & our in-house insights team, the client services team strive to deliver a tailored experience for our clients to ensure their wider business engages with their customer journey and the insight and tools delivered to ensure they are striving for best in class.

After 10 years managing independent pubs & hotels and running large corporate & private events, Lisa took the jump into Guest Experience & Insights with a well known operator. This was also how Lisa started working with the team at Feed It Back as a customer, before joining us after 4 years of working together. Lisa’s experience and knowledge of multiple cogs within the hospitality sector brings a wealth of knowledge and support to our team and clients.

Julia Platia Feed It Back

Julia Platia

Special Projects

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Julia’s role has recently changed and now encompasses a range of responsibilities from marketing and communications to working with the product team to further enhance the Feed It Back platform.

Prior to this Julia headed up the Client Services team having started in 2014 with just herself in Customer Success!

In 2003 Julia opened and ran a premium cocktail bar. Julia gained valuable experience as an operator and understands the challenges faced by Operations to run a successful food and beverage business.

Our partnership ecosystem

We work with a unique, expanding circle of collaborative organisations and have built connections that feed us with more information, reviews and real time data so that we can present you with a complete picture of your customers’ experiences.

They also deliver us the fine detail that enables us to pinpoint the things that shaped your customers’ opinions, and give you accurate insights that will help you earn and retain their loyalty.