Matt Snell, chief executive at Gusto Italian, reveals how breaking away from the pack and banning discounts has positively impacted customer sentiment and the guest experience.
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Obsessed with detail
Feed It Back x Acteol
Getting more from your data
Feed It Back is the customer experience dashboard for hospitality operators
From collecting your customers’ opinions with beautifully branded, highly customisable and super smart surveys, through to integrating with social channels to pull in reviews, direct messages and posts, it allows you to understand what your customers are experiencing and enables you to communicate with them to ensure maximum engagement and to drive loyalty.
Acteol – Do more with your customer data
An award-winning CRM agency who specialise in knitting together all your customer data to create a powerful Single Customer View, enabling you to understand the entire customer journey, right from sales lead to advocate and to build broader and deeper insights into a customer’s lifestyle, behaviours and preferences.
Knowing your customers better means making better sales and marketing decisions and generating more revenue from less spend!
Benefits of using Feed It Back and Acteol together
- Increase survey responses by capturing customer details from all sources (bookings, wifi, order & pay, loyalty & more)
- Automatically get all of your customer data, transactional information, likes & preferences fed directly into your CRM
- Create better targeted marketing campaigns to increase open rates and click through rates
- Understand who your brand promoters are & engage with them (ask them for social reviews, send special offers etc)
- Increase Loyalty & visitor frequency with improved insights
The best operators trust Feed It Back and Acteol
