Bistrot Pierre: Using Insight To Gain A Competitive Edge In The Casual Dining Market

Bistrot Pierre, the French Bistrot group with 24 sites, recognised the importance of encouraging, tracking and listening to customer feedback across its estate to steal a march in a competitive high street landscape. They’d previously tried working with other feedback providers, but the volume of data they were receiving wasn’t meaningful and the systems were complicated. They needed a change and they chose Feed It Back.

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