
Dirty Martini uses Feed It Back and finds staff motivation is up after 3 months.
See their story“The amount of engagement we were getting from customers through the Feed It Back platform was exceptional.”
Erica Livermore, Chief Technology Officer
With a new management team in place, Friday’s embarked on a digital transformation process. Their aim was to make Friday’s famous again and deliver the customer experience required to fulfil this ambition. We asked Erica (CTO) and Dan (CMO) how Feed It Back rapidly integrated into their business and helped them to rise to this challenge.
Watch the full length interview at the top or see below for brief excerpts on key issues.
"Another USP that we found compared to the supplier that we were using previously was the richness of the Feed It Back reporting platform and the depth of information we obtained and the simplicity of interpreting that data was a massive tick in the box for us"
Erica Livermore, Chief Technology Officer
"Feed It Back will certainly help us on reopening. It's going to be an interesting time. We'll be using the data from the time we have been closed and indeed from the autumn, when we were open to inform that refocus on training and getting the teams back up to speed again."
Dan Staples, Chief Marketing Officer
Dirty Martini uses Feed It Back and finds staff motivation is up after 3 months.
See their story“We have seen quality and consistency improve across all areas of the business. In fact, our NPS scores have risen by 25%.” Shaun Cremins, Brand Director
See their storyThe amount of feedback that we’re receiving now has just gone off the charts. We can actually act off the back of it – Ruth Nye, Marketing Director at Anglian Country Inns
See their story“This tool will change your life forever” – Tomas Maunier, Managing Director at Fazenda
See their story