
“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”
Sara Webber, Marketing Manager for Brand & Retail at Brains.
See their story“The amount of engagement we were getting from customers through the Feed It Back platform was exceptional.”
Erica Livermore, Chief Technology Officer
With a new management team in place, Friday’s embarked on a digital transformation process. Their aim was to make Friday’s famous again and deliver the customer experience required to fulfil this ambition. We asked Erica (CTO) and Dan (CMO) how Feed It Back rapidly integrated into their business and helped them to rise to this challenge.
Watch the full length interview at the top or see below for brief excerpts on key issues.
"Another USP that we found compared to the supplier that we were using previously was the richness of the Feed It Back reporting platform and the depth of information we obtained and the simplicity of interpreting that data was a massive tick in the box for us"
Erica Livermore, Chief Technology Officer
"Feed It Back will certainly help us on reopening. It's going to be an interesting time. We'll be using the data from the time we have been closed and indeed from the autumn, when we were open to inform that refocus on training and getting the teams back up to speed again."
Dan Staples, Chief Marketing Officer
“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”
Sara Webber, Marketing Manager for Brand & Retail at Brains.
See their storyMatt Snell, chief executive at Gusto Italian, reveals how breaking away from the pack and banning discounts has positively impacted customer sentiment and the guest experience.
See their storyBella Italia goes live with Feed It Back to turn guests into loyal fans
See their story“As a direct result of working with Feed It Back, we’ve seen a 25% reduction in in-venue bill comps – saving hundreds of thousands of pounds.” Lucy Harwood, Brand & Marketing Director
See their story