
Rosa’s Thai Google rating has increased by 13%, and they’ve seen the number of reviews grow by an amazing 400%.
See their story“The amount of engagement we were getting from customers through the Feed It Back platform was exceptional.”
Erica Livermore, Chief Technology Officer
With a new management team in place, Friday’s embarked on a digital transformation process. Their aim was to make Friday’s famous again and deliver the customer experience required to fulfil this ambition. We asked Erica (CTO) and Dan (CMO) how Feed It Back rapidly integrated into their business and helped them to rise to this challenge.
Watch the full length interview at the top or see below for brief excerpts on key issues.
"Another USP that we found compared to the supplier that we were using previously was the richness of the Feed It Back reporting platform and the depth of information we obtained and the simplicity of interpreting that data was a massive tick in the box for us"
Erica Livermore, Chief Technology Officer
"Feed It Back will certainly help us on reopening. It's going to be an interesting time. We'll be using the data from the time we have been closed and indeed from the autumn, when we were open to inform that refocus on training and getting the teams back up to speed again."
Dan Staples, Chief Marketing Officer
Rosa’s Thai Google rating has increased by 13%, and they’ve seen the number of reviews grow by an amazing 400%.
See their story“As a direct result of working with Feed It Back, we’ve seen a 25% reduction in in-venue bill comps – saving hundreds of thousands of pounds.” Lucy Harwood, Brand & Marketing Director
See their story“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”
Sara Webber, Marketing Manager for Brand & Retail at Brains.
See their story“Feed It Back is sensitive enough to measure in real-time our biggest issues so that we can deploy focus to individual shops and help our strategic decision making” – Gary Cowles, COO at Paul UK
See their story