
“Feed It Back is sensitive enough to measure in real-time our biggest issues so that we can deploy focus to individual shops and help our strategic decision making” – Gary Cowles, COO at Paul UK
See their story“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”
Sara Webber, Marketing Manager for Brand & Retail at Brains.
Having worked with Brains for several years, we asked Sara and Nathan how they use Feed It Back to identify improvements, take action, energize operations teams and grow customer loyalty.
Watch the full length interview at the top or see below for brief excerpts on key issues.
“Continuous improvement is really important to us and we’ve strived really hard to get where we are today. Without Feed It Back we certainly wouldn’t be 5% up on margin and we wouldn’t have the scores that we have had, and the positive feedback that we’ve had”
Sara Webber, Marketing Manager for Brand & Retail at Brains
“People are proud of the fact that they’re now improving their scores. They could see what the problem was, they just didn’t quite know how to get it moving in the right direction.”
Nathan Evans, Food Operations Manager at Brains
“Feed It Back is sensitive enough to measure in real-time our biggest issues so that we can deploy focus to individual shops and help our strategic decision making” – Gary Cowles, COO at Paul UK
See their storyBella Italia goes live with Feed It Back to turn guests into loyal fans
See their storyRosa’s Thai Google rating has increased by 13%, and they’ve seen the number of reviews grow by an amazing 400%.
See their story“This is the new breed of loyalty. Forget stamped cards and loyalty points, customers want to have a dialogue with businesses.” Libby Andrews, Marketing Director
See their story