“The amount of engagement we were getting from customers through the Feed It Back platform was exceptional.” – Erica Livermore, Chief Technology OfficerSee their story
Zooming in on Paul UK
Paul UK is a brand that’s been in the UK market for over 20 years.
Being a multi-faceted business, they have a broad base of competitors and it was integral for them to find out more about what their customers wanted and expected from their offering.
That is why they have implemented Feed It Back across their business; to listen to their customers, to gain feedback on new menu development, to understand where service can be improved and to ensure they respond to customer feedback in a timely manner.