The amount of feedback that we’re receiving now has just gone off the charts. We can actually act off the back of it – Ruth Nye, Marketing Director at Anglian Country InnsSee their story
"Feed It Back is sensitive enough to measure in real-time our biggest issues so that we can deploy focus to individual shops and help our strategic decision making"
Gary Cowles, COO at Paul UK
Zooming in on Paul UK
Paul UK is a brand that’s been in the UK market for over 20 years.
Being a multi-faceted business, they have a broad base of competitors and it was integral for them to find out more about what their customers wanted and expected from their offering.
That is why they have implemented Feed It Back across their business; to listen to their customers, to gain feedback on new menu development, to understand where service can be improved and to ensure they respond to customer feedback in a timely manner.