The Dashboard
Benefits
- How your customer benefits
  Linking feedback directly to their bills is personal, simple and fast. They’re amazed when you actively respond to their social media comments. Get the power to switch detractors to brand champions
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- How your teams benefit
  Front of House teams love seeing how they’re doing. It’s on their mobiles, too. Your kitchen connects to the details of how well their dishes are going. Managers manage best when customers are driving their decisions.
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- How you benefit
  Putting things right is so much easier with customer issues in one place. Team accountability runs right through your processes. We work with your existing systems rather than against them.
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Clients
Partnerships
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"Feed It Back is sensitive enough to measure in real-time our biggest issues so that we can deploy focus to individual shops and help our strategic decision making"

Gary Cowles, COO at Paul UK

Zooming in on Paul UK

Paul UK is a brand that’s been in the UK market for over 20 years.

Being a multi-faceted business, they have a broad base of competitors and it was integral for them to find out more about what their customers wanted and expected from their offering.

That is why they have implemented Feed It Back across their business; to listen to their customers, to gain feedback on new menu development, to understand where service can be improved and to ensure they respond to customer feedback in a timely manner.

“The system is intuitive and easy to understand.
So understanding key trends and what’s going on is very, very simple.
Our Store managers utilise it.
Our Ops managers utilise it.
Our Marketing Team utilise it.
Our Senior leadership team utilise it.
And the customer service team utilise it.”
Gary Cowles, COO at Paul UK

Paul UK knows what customers think

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Our NPS score has moved from mid 70's to mid 80's, which we're hugely proud of.
As we've navigated our way out of the pandemic, we are starting to see, in quite real terms, where we are hitting some roadblocks.
Gary Cowles, COO at Paul UK

Developing products that customers want

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In terms of product management and new product launches, Feed It Back enables us to do pulse surveys, that give us quantitative and qualitative data on what people think of those products, so we're not solely relying on the sales data we get through.
This gives us a more rounded picture of what people think of the product.
Gary Cowles, COO at Paul UK

Happy clients, fellow obsessives

“As a direct result of working with Feed It Back, we’ve seen a 25% reduction in in-venue bill comps – saving hundreds of thousands of pounds.” Lucy Harwood, Brand & Marketing Director

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Star of the Competitive Socialising sector is Flight Club Darts, achieving top marks on every guest metric. Dan Hawkie, Feed It Back’s Managing Director interviewed Juliette Keyte, Marketing Director at Red Engine Team to talk about how their brands Flight Club Darts and Electric Shuffle are operating in this evolving sector.

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“This is the new breed of loyalty. Forget stamped cards and loyalty points, customers want to have a dialogue with businesses.” Libby Andrews, Marketing Director

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“We have seen quality and consistency improve across all areas of the business. In fact, our NPS scores have risen by 25%.” Shaun Cremins, Brand Director

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