Brand Values: What is the gold standard for operators? In our first article we talked about the importance of hospitality operators having brand values in their business. Anecdotally, we’ve observed that there are a few terms used by businesses to describe the service steps involved in the customer journey: ‘Steps of service’, ‘Brand standards’, ‘ […]
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Importance of Brand Values in Hospitality
Importance of Brand Values in Hospitality When you hear the wording ‘brand’ or ‘branding’ we tend to think of the most iconic brands; Coca-Cola, Nike, or Apple. What comes to mind is the strong brand recognition of the logos, colours and fonts. Do we necessarily think about the experience when interacting with these brands? Possibly […]
MoreNational Burger Day 2023
National Burger Day 2023 – A review of guest feedback on burgers Today is National Burger Day! A day where we can celebrate the tasty, juicy, oozy mouthfuls of deliciousness that you experience when eating a burger! We’ve taken a look at our data, from almost 100k dish ratings on burgers spanning Jan-July 2023 to […]
MoreBank Holidays 22/23 Review of Guest Metrics
Bank Holidays 22/23 Review of Guest Metrics As we approach the last Bank Holiday of the year (excluding Christmas and Boxing Day), let’s review the performance of UK Bank Holidays from 2022 to 2023. During the Easter period, Good Friday 2023 had the highest NPS of all public holidays, reaching 61. The volume of survey […]
MoreVideo: ‘Half Year Round Up: Jan – June 2023’
Video: ‘Half Year Round Up: Jan – June 2023’ Our Customer Insights Manager takes you through the latest findings and key points from our Half Year Round Up: Jan – June 2023. The insight is derived from 1.5 million pieces of feedback across the hospitality industry and sub-sectors. The report covers key KPIs, demographic data […]
MoreResponding to Reviews
Responding to Online Reviews Why you should be responding to online reviews and some tips and advice for responding successfully. Why reviews are important to your business? Simply put, having positive online reviews and high ratings can make your business more appealing to potential customers, while negative comments and low ratings that are in the […]
MoreVideo Chat: ‘Eating Out: Kids’ Food Insights’
Video Chat: Eating Out: Kids’ Food Insights A chat with our Customer Insights Manager following the release of our insights on Eating Out: Kids’ Food Insights. In this video, we give the overall picture in Hospitality when it comes to school holidays and show how the different sectors perform when it comes to kids’ dish […]
MoreWhy feedback data is essential for Marketers
Why feedback data is essential for Marketers We work closely with many departments in a Hospitality business. Operations are one of our biggest stakeholders as key users of the system, with Ops teams using Feed It Back to determine actions needed to improve the guest experience, be it the venue being too cold, or the […]
MoreFive reasons why you shouldn’t use mystery diners & what you can do instead
Retail businesses have used mystery shoppers and mystery diners for many years. The adoption of technology has significantly reduced the demand for this service and certainly in our years of trading we see less and less need for mystery diners. Typically, a mystery diner is used to help keep your brand standards on track. But […]
MoreWhat is competitive socialising?
Simply put, Competitive Socialising combines activities or gaming experiences with great food and drink to be enjoyed by guests of all ages. Activities you might find in a such a venue range from mini-golf to darts, with ball games, ping pong, arcade games and many more. What makes a Competitive Socialising venue different to the […]
MoreMental Health in the Workplace
It’s Mental Health Awareness Week and we wanted to share how we are Feed It Back are taking Mental Health at Work seriously. We recognise that some of our employees have or are having their own battle with Mental Health. Equally, they may be supporting someone close to them who is struggling with their mental […]
MoreWorld Cocktail Day – 13 May 2023 and our latest cocktail insights
In celebration of World Cocktail Day (13 May 2023), we are sharing the latest analysis gathered from 48k+ cocktail ratings from the period Jan – April 2023. The Pornstar Martini is the top selling cocktail and scores 87% on average. With the Pornstar martini being such a popular drink, getting it perfect each time is […]
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