Essential customer feedback terminology Social Review – a generic term for a review of a business that is published online and is accessible on the web for anyone to view. Social reviews typically use a 1-5 star rating and allow the consumer to add text to support the rating they leave. Social Review Channels – […]
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Everything You Missed From RMI 2023
Hey there! It’s now been a couple of weeks since the 2023 Restaurant Marketing and Innovator Expo in London and we’d just like to take this moment to thank everyone who came over and said hello to us as well as our fantastic partners at NQ64 for supporting us on our stand for the duration of the […]
MoreHospitality Rising
Do you want to find out how your teams are currently feeling, what they love about working in your company, and what they’d like to see changed? Feed It Back has teamed up with Hospitality Rising and Zonal to offer Hospitality operators a completely free employee engagement survey to kickstart the new year. For those […]
MoreDriving Footfall With Customer Insights
Do you have the insights to tell you when you are at your busiest and what impact that has on your customer experience? If you’re not using tools like Feed It Back and Wireless Social, then it may just be that bit harder. Combine those two platforms together AND throw in an amazing expert like […]
More£1.3bn Rebound for the Café and Coffee shop market
Problems faced by the Cafe and Coffee market have forced innovation in the UK branded coffee chain market with drive-thrus, smaller format coffee shops, neighbourhood locations and delivery has helped the sector weather the Covid-19 storm. And there is positive news for the sector as the number of sites have grown by 3.5% to 9,540 […]
MoreNPS: The Golden Question
The Net Promoter Score (NPS) is a simple measure of customer loyalty that is used within a business to monitor performance and to benchmark themselves against other businesses in the same industry. Are your guests satisfied? The question asked of guests is very simple: How likely are you to recommend us to a friend? The […]
MoreThe importance of responding to reviews – Dan Hawkie, Head of Sales
“We’ve just had a table complain about their food and drinks” “Just ignore them” SAID NOBODY EVER! Is there really any difference between guests leaving feedback at the table, on their way out of your venue, calling in the day afterwards or leaving a review online? Just because guests have more avenues to be able […]
MoreWould you be happy if your guests ‘did a runner’ without paying their bill?
Ok, so that’s a stupid question to ask. Of course you wouldn’t be happy if your guests decided to ‘dine and dash’ without paying their bill. What about a guest that steals condiments, crockery or cutlery (we’ve all seen it). This is not something we find acceptable. We don’t budget for this when we are […]
More5 Ways To Get Survey Responses With Feed It Back
At Feed It Back, our customers receive a large number of responses each month, here are our top 5 ways to drive high volumes of feedback. 1. Promotional footer on the bill / receipt These days you can’t go into any shop without being handed a receipt and being asked to go online to give […]
MoreIs Your Guest Feedback Survey Trying To Do Too Much?
I recently took my son out for a quick lunchtime bite on a day he had come to the office with me. He loves a well-known fast food chain, but I suggested we head to a more premium brand. I was quite taken back at the marked difference in cost, so after stuffing our faces […]
More‘Surprise And Delight’ Can Improve Nps
What can an operator do to recover a guest? How can you turn a would-be detractor into a promoter (‘Net promoter score‘ speak) leaving your guest surprised and delighted? I’d like to share a recent experience of a girls lunch with you, which I thought would be an average experience. At the very end of […]
MoreRewarding Customers For Giving Feedback
Do you offer your guests a reward in return for their feedback? Should you have to offer an incentive and if so should it be a small guaranteed reward or the chance to win something of a much higher value? How can rewarding your guest for their feedback benefit your business’s bottom line? Consumers don’t […]
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