Social distancing is an issue in fast casual venues
The ‘fast casual / grab and go’ sector is moving backwards in terms of customer sentiment. The latest Customer Sentiment Tracker from Feed It Back and KAM Media shows that NPS scores are still significantly lower in these outlets compared with pre-lockdown (20 compared with 64 in February.) This segment includes venues which provide a takeaway, grab and go, or quick service dining experience.
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Star of the Competitive Socialising sector is Flight Club Darts, achieving top marks on every guest metric. Dan Hawkie, Feed It Back’s Managing Director interviewed Juliette Keyte, Marketing Director at Red Engine Team to talk about how their brands Flight Club Darts and Electric Shuffle are operating in this evolving sector.
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Matt Snell, chief executive at Gusto Italian, reveals how breaking away from the pack and banning discounts has positively impacted customer sentiment and the guest experience.
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Rosa’s Thai Google rating has increased by 13%, and they’ve seen the number of reviews grow by an amazing 400%.
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Having the value score data from Feed It Back gives us the confidence that, should we need to raise our prices on certain menu items, customers continue feeling like they’re getting excellent value for money.
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