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Insights:
Customer Sentiment Tracker

17th – 23rd August 2020

Social distancing is an issue in fast casual venues

The ‘fast casual / grab and go’ sector is moving backwards in terms of customer sentiment. The latest Customer Sentiment Tracker from Feed It Back and KAM Media shows that NPS scores are still significantly lower in these outlets compared with pre-lockdown (20 compared with 64 in February.) This segment includes venues which provide a takeaway, grab and go, or quick service dining experience.

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The amount of feedback that we’re receiving now has just gone off the charts. We can actually act off the back of it – Ruth Nye, Marketing Director at Anglian Country Inns

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“The amount of engagement we were getting from customers through the Feed It Back platform was exceptional.” – Erica Livermore, Chief Technology Officer

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“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”

Sara Webber, Marketing Manager for Brand & Retail at Brains.

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“As a direct result of working with Feed It Back, we’ve seen a 25% reduction in in-venue bill comps – saving hundreds of thousands of pounds.” Lucy Harwood, Brand & Marketing Director

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Insights: Customer Sentiment Tracker

17th – 23rd August 2020

Our case studies

What Customers Want: The Hospitality Operator’s Guide in a Post-Covid World

Insights:
Customer Sentiment Tracker