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Insights:
Customer Sentiment Tracker

17th – 23rd August 2020

Social distancing is an issue in fast casual venues

The ‘fast casual / grab and go’ sector is moving backwards in terms of customer sentiment. The latest Customer Sentiment Tracker from Feed It Back and KAM Media shows that NPS scores are still significantly lower in these outlets compared with pre-lockdown (20 compared with 64 in February.) This segment includes venues which provide a takeaway, grab and go, or quick service dining experience.

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Our case studies

Rosa’s Thai Google rating has increased by 13%, and they’ve seen the number of reviews grow by an amazing 400%.

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Having the value score data from Feed It Back gives us the confidence that, should we need to raise our prices on certain menu items, customers continue feeling like they’re getting excellent value for money.

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“Feed It Back is sensitive enough to measure in real-time our biggest issues so that we can deploy focus to individual shops and help our strategic decision making” – Gary Cowles, COO at Paul UK

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“This tool will change your life forever” – Tomas Maunier, Managing Director at Fazenda

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Insights: Customer Sentiment Tracker

17th – 23rd August 2020

Our case studies

Insights:
Customer Sentiment Tracker