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Insights:
Customer Sentiment Tracker

20th – 26th July 2020

Masks rising on customers’ agenda

Overall customer confidence in health and hygiene remains strong within hospitality, with little change since re-opening weekend- 95% of those who visited a hospitality venue this week feel confident enough to return. Despite this, the Customer Sentiment Tracker from Feed It Back and KAM Media found that the use of masks has become a focus area for many this week.

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Our case studies

The amount of feedback that we’re receiving now has just gone off the charts. We can actually act off the back of it – Ruth Nye, Marketing Director at Anglian Country Inns

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“The amount of engagement we were getting from customers through the Feed It Back platform was exceptional.” – Erica Livermore, Chief Technology Officer

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“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”

Sara Webber, Marketing Manager for Brand & Retail at Brains.

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“As a direct result of working with Feed It Back, we’ve seen a 25% reduction in in-venue bill comps – saving hundreds of thousands of pounds.” Lucy Harwood, Brand & Marketing Director

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Insights: Customer Sentiment Tracker

20th – 26th July 2020

Our case studies

What Customers Want: The Hospitality Operator’s Guide in a Post-Covid World

Insights:
Customer Sentiment Tracker