Eat Out To Help Out brings out more guests but harsher critics
The latest weekly data from Feed It Back and KAM Media showed mixed results for the first week of Eat Out To Help Out. Feed It Back gathered 13,080 responses for the week of 3rd to 9th August compared to 7,395 the week before. This increase in volume saw a drop in NPS by 5 points to 54, driven by lower NPS in the Monday to Wednesday period when Eat Out To Help Out was running.
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Star of the Competitive Socialising sector is Flight Club Darts, achieving top marks on every guest metric. Dan Hawkie, Feed It Back’s Managing Director interviewed Juliette Keyte, Marketing Director at Red Engine Team to talk about how their brands Flight Club Darts and Electric Shuffle are operating in this evolving sector.
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Matt Snell, chief executive at Gusto Italian, reveals how breaking away from the pack and banning discounts has positively impacted customer sentiment and the guest experience.
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Rosa’s Thai Google rating has increased by 13%, and they’ve seen the number of reviews grow by an amazing 400%.
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Having the value score data from Feed It Back gives us the confidence that, should we need to raise our prices on certain menu items, customers continue feeling like they’re getting excellent value for money.
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