“The Feed It Back platform provides managers with autonomy and accountability for responding to feedback and recognising employees who have gone above and beyond.” Giles Denning, Brand Manager
See their story
Making it easier for your guests
It’s so much easier for your guests when feedback is fast, personal and social
Make it personal
We personalise your guests’ feedback to their specific meal and give them a quick, simple and fun way to express their opinions.
By linking Feed It Back to your EPOS system, guests give you more genuine feedback – and it’s more accurate, too. Of course, you can also opt to follow them up by email after they’ve left, if that suits your ambience better. This can link into online bookings. And if they’ve used your wi-fi log-ins you’ll have their details straight to your Feed it Back platform.
“When our customers have unfortunately not had a great experience with us, Feed It Back gives us an opportunity to manage this in one system and track our correspondence between ourselves, our operations teams and our guests. The brilliant thing with the full integration is that we can take that full circle with our customer and actually contact them after their visit and find out whether, as a brand, we did manage to turn that experience around.”
LISA CAMPBELL, HEAD OF GUEST EXPERIENCE, LAS IGUANAS
Make it social
Us Brits can be reluctant to tell people any issues face to face. But, like everyone else, we love sharing on social media. Feed It Back brings all the review comments about you into one place, so you can handle them as easily as your on-site or email comments. These people are amazed when you respond proactively to their views. In fact, we can turn 60% of them from brand detractors into satisfied customers.
And, of course, you can also say thank you to people who write about loving their whole experience. They’ll be delighted to hear from you, keeping your brand front of mind and prompting them to come back sooner.
