“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”
Sara Webber, Marketing Manager for Brand & Retail at Brains.
See their story
Obsessed with detail
How your teams benefit
Inform and inspire your teams to deliver great service and consistent food quality
Build confidence
Clients tell us that Feed It Back is helping staff to gain confidence in asking for feedback. Getting opinions in real time is a great team builder. It means they’ve got the power to put things right themselves – fast, rather than waiting to be prompted by HQ. Our clients even see staff logging in via their mobiles to check on how well they’re doing. And ops managers are spotting rising stars ready for a promotion before they’ve even met them!
Feed It Back has enabled our managers and our teams to get involved with our feedback. It comes to the managers and Head Office can have a birds eye view. Feed It Back gives the sites and the managers a dashboard to communicate with the customers and get the customer back in if they didn’t have a great time. It has provided our managers a better understanding of their site and better communication with their staff. It’s given them a tool to run their restaurants better.
Libby Andrews, Marketing Director, Pho
Inspire quality
Kitchen staff can see exactly how their prep and delivery is being received. New recipes and dishes can be tested quickly and accurately. And your back of house teams can see how consistently they’re delivering against your other kitchens. Feed It Back enables you to genuinely delegate more operational decisions to general managers. Having customer feedback driving your teams’ decisions gives them a sense of fulfilment and responsibility.
How your customers benefit
Linking feedback directly to their bills is personal, simple and fast.
They’re amazed when you actively respond to their social media comments.
Get the power to switch detractors to brand champions
Find out moreHow you benefit
Putting things right is so much easier with guest issues all in one place.
Team accountability runs right through your processes.
We work with your existing systems rather than against them.
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