Matt Snell, chief executive at Gusto Italian, reveals how breaking away from the pack and banning discounts has positively impacted customer sentiment and the guest experience.
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Rosa’s Thai Google rating has increased by 13%, and they’ve seen the number of reviews grow by an amazing 400%.
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Having the value score data from Feed It Back gives us the confidence that, should we need to raise our prices on certain menu items, customers continue feeling like they’re getting excellent value for money.
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“Feed It Back is sensitive enough to measure in real-time our biggest issues so that we can deploy focus to individual shops and help our strategic decision making” – Gary Cowles, COO at Paul UK
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