
“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”
Sara Webber, Marketing Manager for Brand & Retail at Brains.
See their storyThis privacy notice tells you what we do with the information we collect about you. It is relevant to anyone who uses Feed It Back to provide feedback. We refer to these people as ‘guests’ or ‘you’ in this privacy notice.
We are Feed It Back Limited (‘we’, ‘us’ or ‘our’ in this document), a company in the UK with registered offices at: 1a The Quadrant Courtyard, Quadrant Way, Weybridge, England, KT13 8DR.
Most of the information we collect about you will be the information you provide when completing feedback. However, we work with our clients and their EPOS/till companies to get more information about your visit, including when and where your visit took place, who served you and what you ordered. Please note that we never have access to your credit or debit card information. We extract this data to personalise your survey, and to better guide our customers to gain insight into the feedback you provide.
We may also store and read from text files (cookies) on your computer/device. Cookies enable us to try to help prevent/detect fraud and to understand how you use the site for anonymous technical analysis (Google Analytics).
Some of the information we collect from you will be specifically about your experience, and you may be asked to provide some general information about you – for example, age range or gender. This additional information gives our clients a better understanding of the needs and expectations of their customers. You may also be offered the opportunity to upload a photograph you took during your visit. This is to help provide context to our clients – and will only be used for marketing purposes where you give your express consent.
There are occasions where we may ask for details that can identify you personally, such as your name, email address, phone number or address. Providing this information is entirely optional but may be necessary to fulfil a request – such as send you a voucher as a thank you for your time, or to progress a complaint. Further information is shown in the next section.
We collect the information provided by you (and in some cases third parties, such as till companies) in the following ways:
We may send some of the information you provide to services based overseas for processing purposes, for example, to send you a voucher attached to an email. We will ensure agreements are in place to protect your data as far as possible, such as the EU-US Privacy Shield agreement.
Your privacy is of utmost importance to us, and we will only share your data where absolutely necessary.
The feedback you provide will be stored in an anonymised form for a number of years, to enable our clients to monitor satisfaction levels over time. This includes demographic information such as age and gender.
Any personal information you provide (such as your name and email address) will only be stored by us for as long as necessary. For example, when sending you a voucher or reminder to complete feedback, your contact details are deleted after 7 days. We will retain your contact details for longer to allow a complaint to progress to completion, or to transfer your information to our client if you explicitly sign up to their marketing database.
Any questions or concerns should be addressed to our Data Protection Officer (DPO) at data@feeditback.co.uk or by post at Data Protection Officer, Feed It Back Limited, Stevenson House, 16a Tunsgate, Guildford, Surrey GU1 3QT.
Any of the following requests should be addressed directly to the DPO:
If you have a concern about the way in which your personal information is being used, we ask that you contact our Data Protection Officer in the first instance at data@feeditback.co.uk or by post at Data Protection Officer, Feed It Back Limited, Stevenson House, 16a Tunsgate, Guildford, Surrey GU1 3QT.
However, should you still have concerns you have the right to complain to the Information Commissioner’s Office: https://ico.org.uk/concerns/
Our ICO registration number is: ZA286075.
Privacy Policy: V2.2 (February 2019)
“Feed It Back is an absolutely crucial tool, to be able to make sure your business is completely guest and consumer centric.”
Sara Webber, Marketing Manager for Brand & Retail at Brains.
See their story“As a direct result of working with Feed It Back, we’ve seen a 25% reduction in in-venue bill comps – saving hundreds of thousands of pounds.” Lucy Harwood, Brand & Marketing Director
See their story“This is the new breed of loyalty. Forget stamped cards and loyalty points, customers want to have a dialogue with businesses.” Libby Andrews, Marketing Director
See their story“We have seen quality and consistency improve across all areas of the business. In fact, our NPS scores have risen by 25%.” Shaun Cremins, Brand Director
See their story