This privacy notice tells you what we do with the information we collect about you. It is relevant to anyone who uses, or is contacted by Feed It Back to provide feedback. We refer to these people as ‘consumers’ or ‘you’ in this privacy notice.
We are Feed It Back Limited (‘we’, ‘us’ or ‘our’ in this document), a private limited company registered in England and Wales with registered number 6759752 and with our registered office at: 1a The Quadrant Courtyard, Quadrant Way, Weybridge, England, KT13 8DR.
We are engaged by businesses that you visit, in order to collect feedback from their customers that assists them in improving and developing their services. We engage with you on behalf of such businesses and pursuant to a service contract we enter into with them (our ‘clients’).
Most of the information we collect about you will be the information you provide when completing feedback. However, we work with our clients and their electronic point-of-sale system (EPOS), till and mobile order/payment providers to obtain more information about your visit, including when and where your visit took place, who served you and what you ordered. Please note that we never have access to your credit or debit card information. We extract this data to send you a single email to ask for feedback on behalf of our clients, or to personalise your survey, and to better guide our clients to gain insight into the feedback you provide.
We may also store and read from text files (cookies) on your computer/device. Cookies enable us to try to help prevent/detect fraud and to understand how you use the site for anonymous technical analysis (Google Analytics).
Some of the information we collect from you will be specifically about your experience, and you may be asked to provide some general information about you – for example, age range or gender. This additional information gives our clients a better understanding of the needs and expectations of their customers. You may also be offered the opportunity to upload a photograph you took during your visit. This is to help provide context to our clients – and will only be used for marketing purposes where you give your express consent.
There are occasions where we may ask for details that can identify you personally, such as your name, email address, phone number or address. Providing this information is entirely optional but may be necessary to fulfil a request – such as send you a voucher as a thank you for your time, or to progress a complaint. In addition, our clients may share data with us so that we may invite you to leave feedback following a visit. Further information is shown in the next section.
We collect the information provided by you (and in some cases third parties) in the following ways:
We may send some of the information you provide to services based overseas for processing purposes, for example, to send you a voucher attached to an email. We will ensure agreements are in place to protect your data as far as possible, such as the GDPR (General Data Protection Regulations) compliant DPAs (Data Processing Addendums).
Your privacy is of utmost importance to us, and we will only share your data where necessary.
The feedback you provide will be stored in an anonymised form to enable our clients to monitor satisfaction levels over time. This includes demographic information such as age and gender.
Any personal information you provide (such as your name and email address) will only be stored by us for as long as necessary. For example, when sending you a voucher or invitation to complete feedback, your contact details are deleted after 7 days. We will retain your contact details for longer to allow a complaint to progress to completion, or to transfer your information to our client if you explicitly sign up to their marketing database.
Any questions or concerns should be addressed to our Data Protection Officer (DPO) at data@feeditback.com or by post at Data Protection Officer, Feed It Back Limited, Stevenson House, 16a Tunsgate, Guildford, Surrey GU1 3QT.
Any of the following requests should be addressed directly to the DPO:
Any email we send to a consumer will always have an opt-out link which will enable you to quickly prevent any further emails being sent to you. Alternatively, if you no longer have access to the email please submit your request to data@feeditback.com.
If you have a concern about the way in which your personal information is being used, we ask that you contact our Data Protection Officer in the first instance at data@feeditback.com or by post at Data Protection Officer, Feed It Back Limited, Stevenson House, 16a Tunsgate, Guildford, Surrey GU1 3QT.
However, should you still have concerns you have the right to complain to the Information Commissioner’s Office: https://ico.org.uk/concerns/
Our ICO registration number is: ZA286075.
Privacy Policy: V2.3 (October 2021)
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