Riley’s, the 25-strong national group of sports bars, has gone live with Feed It Back, the EPOS-linked guest feedback service, at all sites to set the foundation for future success.
“It is critical that we evolve the way we engage with our members,” commented Steve Thick, Managing Director, “to focus on delivering greater value and a memorable experience to every member. Feed It Back will help us to achieve this by giving us the intelligence to make the best decisions.”
Feed It Back is the only guest feedback system that integrates in real time with Zonal’s Aztec EPoS system, among others, enabling feedback questions to be personalised to the guest’s visit. The result is a brief, engaging feedback experience for guests and unparalleled insight for the restaurant group.
“We are fortunate to have a large number of loyal members, who visit us frequently.” added Carl Stock, Operations Director, “We want to measure how and why they value their experience and discover the changes we can make to widen the appeal for other members and non-members alike. Feed It Back enables us to gain this insight and makes it simple for our people to understand and recover guests who report problems with their experience. It is absolutely the best vehicle to gain feedback from our customers, and is leading the industry.”
“Riley’s are committed to building a new foundation to secure the long-term success of their brand by delivering greater value and quality to their members. Brands that succeed in future will gather the best intelligence to support their decision making and Feed It Back‘s role is to place that intelligence at our customers’ fingertips” commented Carlo Platia, CEO at Feed It Back.
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