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Brand Values: What is the gold standard for operators?

September 15, 2023September 15, 2023

Brand Values: What is the gold standard for operators? In our first article we talked about the importance of hospitality operators having brand values in their business. Anecdotally, we’ve observed that there are a few terms used by businesses to describe the service steps involved in the customer journey: ‘Steps of service’, ‘Brand standards’, ‘ […]

Importance of Brand Values in Hospitality

September 12, 2023September 12, 2023

Importance of Brand Values in Hospitality When you hear the wording ‘brand’ or ‘branding’ we tend to think of the most iconic brands; Coca-Cola, Nike, or Apple. What comes to mind is the strong brand recognition of the logos, colours and fonts. Do we necessarily think about the experience when interacting with these brands? Possibly […]