As Feed It Back’s founder, Carlo has a simple ambition: to make eating and drinking out more enjoyable for everyone.

Carlo has over 20 years international experience in the technology sector in enterprise software and media technology, working in several key roles including, support, R&D, consultancy, sales, marketing and management.

Prior to establishing Feed It Back in 2008, Carlo created the concept for Maxifier, a brand new online advertising optimisation service for large content publishers and advertising networks, and built it into a business.

Carlo has also been a small business owner, setting up and running a bar/restaurant business in 2003, which was successfully sold in 2007.